Perspective
Perspective
UX Research & Product Design Capstone | University of Michigan
A 5-week end-to-end UX research and design project exploring how individuals can better understand and manage their digital media consumption.
Conducted multi-stage research including competitive analysis, semi-structured interviews, affinity mapping, persona creation, storyboarding, prototyping, and remote usability testing. Translated insights into iterative prototypes that aimed to improve users’ signal-to-noise ratio and provide macro-level visibility into their media habits.
The project culminated in a final interactive prototype and detailed research report documenting key findings, usability insights, and strategic recommendations.
Focus areas: Research strategy, usability testing, information architecture, interaction design, synthesis.
Background
Perspective is a capstone course project for the University of Michigan UX Research and Design Specialization. (2019)
The capstone prompt challenged students to conduct a multi-stage user experience project and leverage the resulting insights to design a product from scratch.
Project Goal
Help build a contextual understanding of personal media consumption by empowering users with a toolset for managing, navigating and analyzing online media content.
Components:
Study Design, Competitive Analysis, User Interviews, Personas and Scenarios, Prototyping, Affinity Diagram, Wireframes, Storyboarding, Usability Tests.
Research Questions
What types of tools will best enable users to navigate and contextualize their own media diet?
How do users in my target population organize and keep track of media content they consume online?
What goals, values, needs and constraints inform how and why users in my population save and organize online digital media content?
Remote Usability Tests
Remote usability tests were conducted with (6) participants over the course of two separate weeks.
Participants were recruited via convenience sample and verified as within the target demographic via screener questionnaire.
During the test, quantitative data (task completion rate, time on task) regarding performance and qualitative data (users’ quotes and my observations) regarding preference was collected.
Outcomes
A comprehensive project report, including documentation of process, key findings, recommendations and next steps.